25 November 2022
Bangchak and Inthanin Receive 2 Superbrands Status at Superbrands Thailand 2022
Somchai Tejavanija, Chief Marketing Officer and Senior Executive Vice President, Marketing Business Group, Bangchak Corporation Public Company Limited, receives Bangchak’s 5th consecutive ‘Superbrands Thailand 2022 Award’, along with Prinya Kittikarunchit, Executive Vice President Non-Oil Retail Business, Bangchak Corporation Public Company Limited and Visnu Vongsumitr, Managing Director, Bangchak Retail Company Limited, receive Inthanin’s 2nd consecutive “Superbrands Thailand 2022 Award”, showing the commitment to deliver memorable experiences and strengthen Bangchak and Inthanin ‘s customer relation reflected in the continued consumer confidence and trust.
The Superbrands status is awarded to reward Excellence in Branding for products and services catering to customer demands, compiled from organizations with the highest scores from a market survey through Thailand of 15,000 customers, marketers, PR agencies, brand builders, and independent Superbrands Council Members, taking into consideration 3 criteria, namely Brand Quality, Brand Personality, and Brand Affinity.