22 December 2022
Inthanin Celebrates 1,000th branch in December 2022, and Plans to Expand “Green Coffee Shop” Franchise Nationwide, Targeting New Generation with Inclusive and Sustainable Policy
Chaiwat Kovavisarach, Group Chief Executive Officer and President, Bangchak Corporation Public Company Limited stated that “The growth of retail business is expanding branches, for ‘Inthanin growing from the 1st to 1,000th branch covers many periods, from its beginning to its position of strength, but what makes this growth sustainable is the brand loyalty of its customers and value chain in driving circular economy.
We value social and environmental engagement. At Inthanin, we use 100 percent Arabica and organic Arabica beans from local community farms, offering premium Organic Arabica for standard on-site menus and home drip coffee. We use100-percent plant-based compostable packaging, using Biocup at all branches and menu offerings, and is ranked number one in ASEAN for using the most bio-plastics. Despite relatively higher costs and lower profits, this is not a CSR investment but an integral part of our DNA, and we must thank our franchisees for their continued confidence in the Eco-Green Coffee Shop concept.
Today, our beliefs and global trends have merged, and our hopes and aspirations lie in the new generation who share our views on the responsibility we have towards the environment, which means that 1 cup of Inthanin is more than just coffee, but embodies the love and care we share for the planet.”
Somchai Tejavanija, Chief Marketing Officer & Senior Executive Vice President, Marketing Business Group, Bangchak Corporation Public Company Limited, stated that “From its inception in 2006 of Inthanin as a large tree providing shade and relaxation to travelers, Inthanin has grown from its first branch at New Charoenkrung Bangchak service station to the entire country. Currently, Inthanin has 40%stand-alone locations, and soon to be 50%. Of the 1,000 branches, 25% are operated by the company, while the remaining 75% are operated by franchise dealers.
For our customers, Inthanin offers happiness through the Inthanin Experience, including 100% Arabica coffee, signature premium coco which is people’s all time favorite, as well as healthy selections like low-calories, less sweet, plant-based offerings, unique shop designs, barista service, and numerous other customer amenities, committed to being the Green Coffee Shop. Inthanin would like to express our appreciation with the best products and services from our 1,000 branches.”
The growth of Inthanin also provides opportunities for entrepreneurs or SMEs to enter the coffee business through our franchise program, which also provides jobs for baristas and shop attendants.
To celebrate the 1,000th branch, Inthanin has prepared 50,000 BLOOM Bags, valued at 99 baht each, for any 2 Inthanin beverage transaction on 23 December 2022, at all Inthanin locations nationwide. More details available at www.facebook.com/inthanincoffee
