Bangchak Executive Shares Principles of Communication in the Digital Age - Preparedness for Mindful Communication in the New Normal Era

Gloyta Nathalang, Senior Executive Vice President, Sustainability Management and Corporate Communications, Bangchak Corporation Public Company Limited, was the keynote speaker on the topic, "Powerful Mindset: The Integration of Communication and Technology." She shared insights on effective communication strategies in the digital age, focusing on mindful communication during both normal and crisis situations.

The senior executive seminar, The Life Long Lens (LLL) "Starting Right for Transformation", was organized by DCC Synergy Company Limited at JW Marriott Hotel Bangkok and targeted senior executives from private companies, state enterprises, government organizations, and SME entrepreneurs.

During her speech, Gloyta emphasized the evolving media landscape, with a shift from traditional media to social media and digital platforms, empowering individuals to both consume and disseminate information. She stressed the importance of mindful communication during emergencies and crises, outlining key principles for preparedness and best practices in crisis management and communication.

Moreover, she underscored the need to balance technological advances with human interaction, particularly in the New Normal era, where digital communication has become the standard. While technology can enhance communication efficiency, she noted, it should never replace the value of genuine human connections.