18 December 2024
BSRC and SUSCO Join Forces for Sustainable Growth Journey
The Management of Bangchak Sriracha Public Company Limited (BSRC) led by Mr. Bundit Hansapaiboon, Director and Chief Executive Officer (1st from left), and Mr. Warakorn Kosolpisitkul, Senior Executive Vice President, Marketing Business (1st from right), together with the Management of SUSCO Public Company Limited led by Mr. Chairit Simaroj, Chairman of the Board of Executive Directors and Managing Director (center) jointly visited the newly rebranded Bangchak service station at Chong Nonsi Canal branch that is a landmark result of their strategic collaboration. This initiative transforms existing SUSCO stations into modern Bangchak service stations, while operation remains under SUSCO’s management.
In 2024, BSRC and SUSCO are set to modernize service stations under the “Bangchak” brand across key regions including Bangkok, Central, Western, Northern, and Northeastern areas. This partnership incorporates fresh marketing strategies and new services, such as Non-Oil business offerings, Bangchak Green Miles loyalty program, and the distribution of FURIO lubricants. Both companies aim to expand this collaborative model further, providing enhanced experiences to customers and driving long-term growth.