“Inthanin” Opens First Branch at BSRC Bangchak Service Station Strategic Nationwide Expansion to Cater to All Lifestyles

On 25 March 2025, Mr. Chaiwat Kovavisarach, Group Chief Executive Officer and President, Bangchak Corporation Public Company Limited, together with Mr. Seri Anupantanan, Senior Executive Vice President, Marketing Business Group, Bangchak Corporation Plc. and Mr. Anuwat Rungruangrattanagul, Acting Chief Executive Officer and Senior Executive Vice President of Refinery and Operations, Bangchak Sriracha Plc. (BSRC), along with executives of Bangchak Group, jointly inaugurated the first Inthanin coffee shop at a Bangchak service station operated by BSRC.

The opening of this Inthanin branch coincides with the nationwide launch of its premium Uji Matcha. While beverages remain Inthanin’s core strength, the company is expanding its non-beverage offerings to enhance the overall customer experience. Committed to sustainable growth, Inthanin is broadening its product range to include items such as porridge, fried eggs, Thai desserts, and snacks that pair well with beverages throughout the day.

In 2025, Inthanin plans to expand to 1,400 branches and promote its non-beverage product format in over 500 locations, including both in Bangchak service stations and standalone outlets nationwide. This initiative is part of Inthanin’s effort to modernize its brand and better cater to all lifestyles.

Additionally, Inthanin has introduced healthier options, such as fruit smoothies, which have been well received - leading to a sales increase of approximately 15–20 percent since their introduction.

The company has recently launched a new brand campaign titled “Our Best, Not Just Pose” to showcase its commitment to excellence in every drink. The campaign supports individuals who strive to be their best. As part of the initiative, the company invites customers to share personal stories of dedication, which will be featured in three online advertisements.

Inthanin also encourages participation in the “21 Days Challenge,” where customers can earn a special reward. The challenge is based on the theory that consistently engaging in an activity for 21 days helps establish a lasting habit.

Moreover, Inthanin is running a joint promotion with Bangchak fuel products under the “Refill Summer” campaign, exclusively for Bangchak Green Miles members. Customers who refuel for THB 500 or more by 31 March 2025 can present their sales slips to redeem the right to purchase American and Thai Tea beverages at half price. The redemption period is valid until 15 April 2025.