02 March 2022
Bangchak Partners Food Passion, the Leader in Restaurant Business Unveils first GON EXPRESS at Bangchak Service Stations, Boosting Non-Oil Business
Bangchak partners a restaurant business leader in Thailand, Food Passion Company Limited, owner of the legendary barbeque restaurant Bar-B-Q Plaza. The venture combines the strength of each party and unveils the first iteration of the “GON EXPRESS” business model at Bangchak Pattanakarn 34 service station, which offers Quick Service Restaurant (QSR) under the concept “Express your GON Experience” serving a wide selection of quick high-quality meals for breakfast, lunch, and dinner, as well as snacks, with an emphasis on convenience to address the fast-paced lifestyle of urban consumers.
Somchai Tejavanija, Chief Marketing Officer and Senior Execution Vice President, Marketing Buiness Group, stated that “Bangchak’s goal is to develop our service stations to be ready all aspects to address the expectations of various customer and age groups. One of the strategy we are employing is expanding Non-Oil businesses effectively, and developing a community within the service station that completely exceeds consumer expectations and create new customer experiences accordance with the “Greenovative Destination” concept, and we are confident that this partnership Food Passion will be well received by our customers.”