05 May 2023
The Bangchak Way of Balanced Sustainability
Recently, some may have noticed the gradual introduction of the “New Leaf” logo at a few Bangchak service stations, a process that began with its offices and media channels towards the end of last year. The more vibrant and colourful New Leaf logo retains the Bangchak identity by moulding the iconic “leaf” motif of the original logo with the Möbius strip and an infinity loop, to signify everlasting progress, reflecting the vision of “Crafting a Sustainable World with Evolving Greenovation”.
From 2 to 4 Colours in the Logo
To reflect business diversity, imbued with symbolic meaning.
The balance between “Value” and Virtue”
The fundamental principle of conducting business by Bangchak began with consideration of its intrinsic “value” (seeking reasonable profits without exploiting its partners) and upholding environmental and social “virtues” (responsibility to the environment, community, and society, being an organization of value to society).
Towards Sustainability with ESG
Sustaining innovative business development in harmony with the environment and society by striving for balance of responsibility to all stakeholders through being Contributive to Society, Environmentally Friendly, with integrity, transparency, and good Governance.
Balancing the Energy Trilemma
As a Leader in Energy Transition, Bangchak assigns utmost priority towards balancing the Energy Trilemma consisting of Energy Security, Energy Affordability, and Environmental Sustainability, by strategically orchestrating its five business groups: Refinery and Oil Trading Business, Marketing Business, Green Power Business, Bio-Based Business, and Natural Resources and New Business, as well as other business operations.
100X Happiness: A Happy Workplace for a Balanced Life
Bangchak has grown and blossomed into the Bangchak Group, a transnational corporation with operations in 10 countries around the world and over 65 subsidiaries. Bangchak continues to evolve, taking on the challenge and transforming into a digital organisation by engaging employees through the “100X Happiness” approach. This involves employing bespoke and diverse modes of communication to ensure that employees enjoy a fulfilling work-life balance, which will drive Bangchak towards its goal of being an organisation sustainable beyond 100 years or Bangchak 100X. This is reflected in the recognition and awards of excellence for people management and innovation, including its ranking of 12th in the list of Top 50 organisations to work for, as voted by the new generation in 2023.
Rooted in Thainess, Bangchak for Thais
While embracing globalisation and expanding its business to various regions of the world, as a leading Thai energy conglomerate, one of Bangchak’s main mission is to strengthen energy security for the country. At the same time, Bangchak places great importance in being rooted in Thainess, being Bangchak for Thais, by actively preserving and promoting traditional Thai culture, customs, and practices. During the recent Songkran festival, executives and employees joined the traditional “Rod Nam Dum Hua” ritual to receive blessings from community elders near Bangchak Refinery, employees also performed the ceremony with executives. Bangchak regularly organizes various activities for customers, including selecting and developing community or agricultural products to market or offered as complimentary gifts.
Throughout its nearly 40-year history, “balance” has been integral in creating a strong foundation for Bangchak, while the company stands ready to adapt to its ever-expanding business landscape, seamlessly blending Thai and global perspectives together. As it prepares to enter its fifth and future decades, Bangchak is well-poised to remain strong and sustainable for years to come.