04 August 2023
Carbon Markets Club x ECOLIFE Application
Where Green Hearts Meet
When environmental challenges cannot wait and require collaboration from all sectors as much as possible, Bangchak Corporation Plc., as a founding member of the Carbon Markets Club, has been driving and nurturing the 'green-hearted' initiative. The company has joined forces with various partners to carry out the mission for a sustainable world, most recently teaming up with the developer of the ECOLIFE application, Kid Kid Co., Ltd.
"The inspiration behind creating the ECOLIFE application stems from the desire to provide everyone with a better environment. We aim to turn this aspiration into action by designing features that enable users to record and measure their contributions in caring for the environment through tracking behaviors that can make a positive impact. Through our loyalty program, we encourage people to check-in and scan for ECO POINTS at different locations. This, in turn, leads to tangible results and records of how much carbon reduction has been achieved. The actions taken truly contribute to improving the environment.”, said “Top” Pipat Apirakthanakorn, Chief Executive Officer of Kid Kid Co., Ltd.
He continued to share that, as one of the witnesses of the establishment of Carbon Markets Club two years ago, he is eager to help promote the growth of this first greenhouse gas reduction club in Thailand. One way of doing this was by creating opportunities and inviting individuals and organisations interested in environmental conservation to use the ECOLIFE application.
For individuals, the application can be downloaded and used to record the amount of carbon emissions reduced from participating in conservation activities. Users could also accumulate points and exchange them for various rewards. This approach was aimed at attracting more people to adopt environmentally friendly behaviors, making caring for the planet a fun and tangible experience. As for organisational members, they could encourage their employees to collaborate in reducing carbon emissions within the company. This will also foster a sense of teamwork and create a healthy competition with small rewards to make the process engaging and interesting.
"I have been dedicated to the ECOLIFE platform because I genuinely want every Thai individual to have the right to live in a better environment. I believe that everyone should know where they can make a positive impact on the environment and strive to do good. My intention is for ECOLIFE to grow alongside the Thai population, becoming an application that resonates with all. I have started promoting ECOLIFE from schools and universities, and this year, I am determined to extend my efforts to various companies. I aim to encourage employees from various companies to actively participate in internal environmental initiatives together."
"Thank you, Carbon Markets Club, for giving us the opportunity to launch ECOLIFE for CMC together. In the initial phase, Bangchak and partners has participated as Eco Destinations, including Inthanin coffee shops, EV charging stations, Winnonie electric motorbike battery swapping stations, used beverage collection points, used vegetable oil collection points to produce Sustainable Aviation Fuel, and orphan waste collection points, among others.
This year, ECOLIFE will make every effort to collaborate with various agencies, companies, and organisations. If you are interested in creating environmental engagement for your employees, aiming to accumulate carbon footprint reductions for your organisation, we are more than willing to collaborate with all of you."
Executive Vice President, Corporate Branding, Communication and Sustainability Activation,
Bangchak Corporation Plc. and Chairperson, Carbon Markets Club
“As an organisation, when we undertake environmental missions, it is crucial to ensure that our internal actions are aligned with our external communications. We must be confident that our organisation is truly engaged, and our employees actively participate. That's why the Carbon Markets Club has introduced the ECOLIFE application as a tool for both individual and organisational members. An organisation can't be considered Green Organisation if its employees are not committed. We want to make it enjoyable for employees to participate and feel the desire to be part of the solution. We also extend an invitation to all organisational members to contribute their products and services to become ECO DESTINATIONS and form a community within the Carbon Markets Club."
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