02 September 2022
Bangchak Digital Organization Mobilizing Transition with Digital Technology
“When the world of technology plays a critical role in all things, and today “Data is the New Oil” information has become a valuable commodity like possessing oil fields, and is the foundation of the digital economy. Bangchak Corporation, as the Leader in Energy Transition, is aware of the increasingly significant role of technology, and what is important is how much we can adapt.”
Chokchai Atsawarangsalit, Senior Executive Vice President, Corporate Management and Organization Development, Bangchak Corporation, related Bangchak’s journey to become a Digital Organization as observing technological and digital trends, Bangchak began to roll out tangible Digital Transformation processes from within over the last 3-4 years, just prior to the global COVID situation. Therefore, we have been making preparations for some time, and COVID became an opportune catalyst that accelerated behavior changes for adoption of new things.
“Digital technology has many advantages such as the ability to start small, like adopting the use of e-signatures to enhance operations, reducing paper consumption, which once adopted internally, can be extended to our partners. The development of cashless payment at service stations to reduce physical contact, the adjustment of office ambient temperature to increase energy efficiency and ultimately reduce carbon emissions by integrating technology to enhance the efficiency of resource consumption.”
Behind the Mobilization of the Digital Organization
The key to mobilizing the digital transformation of an organization that has been in operation for almost 4 decades is to foster a mindset that continually strives to learn and incorporate new technologies to improves procedures, reduce errors and costs, albeit RPA, Power BI, and Power App. The goal is automation, so that employees can be able to invest their time to tasks that demand greater focus. This was developed into Digital Contests that challenged employees to apply their knowledge in their work mentored by IT. For marketing, the evaluation of Bangchak service station customers and loyalty programs data to reveal customer behavior and demands allows for products and services that better serve their expectations.
The challenge is there remains much to be done in the digital world. It must continually be developed, raising awareness and cooperation to integrate technology in addressing corporate goals, and benefit a sustainable environment and world.
“Another challenge is the risk or danger that can come with technology, as seen in numerous examples, such as online fraud, identity theft, which can be anxiety-inducing. Bangchak has always prioritized cybersecurity to safeguard and protect customer and employee data, including managing data according to the guidelines of the Personal Data Protection Act (PDPA) legislation, which must demands integrated enterprise-wide vigilance such as in addition to Bangchak investing in secured data protection systems, employees must be aware of cybersecurity threats necessitated through the involvement of business partners, who must be selected on the merit of similar data protection systems to prevent any possible breach of personal data privacy.
Process Transition for Customers, and Create New Ecosystems
Bangchak’s Digital Organization and Digital Business Transformation path is integrating technology to mobilize transition on 3 levels over the next 3-5 years. First, increase process efficiency from Automation to Hyper Automation, by integration Machine Learning and AI technology, to go beyond using technology to handle repetitive tasks, and empowering the technology to make data-based decisions to increase overall efficiency.
Senior Executive Vice President, Corporate Management and Organization Development, Bangchak Corporation, added that the second level utilizes IOT technology and data analytics to enhance production processes, predictive maintenance, and logistics management, as well as, customer behavior analysis in order to better deliver the Greenovative Experience, augmented by accurate predictive customer expectations and effective strategies that boost customer satisfaction. Thirdly, connecting with partners to create an Ecosystem that fosters new business models by engaging the Digital to create Data Monetization and organizational growth. Bangchak Group’s recent joint investment in Data Café Company Limited, data science and analytics practitioners, will advance its capabilities in incorporating data to drive business results.
Driving the Digital Transformation of an organization enhances its competitiveness, benefiting all stakeholder, including customers, partners, shareholders, as well as employees, ensuring stable and sustainable organizational growth.
